Afternoon Tea with A-W-E: “Personal Branding: Aligning Your Core Values and Brand Identity to Tap into Your Target Audience” (April 2, 2021)

Afternoon Tea with A-W-E

Friday, April 2, 2021


Friday, April 2, 2021
2:00 pm – 3:00 pm

Online via Zoom
Topic: “Personal Branding: Aligning Your Core Values and Brand Identity to Tap into Your Target Audience”

Building a personal brand starts with aligning your core values with your brand’s identity.  Once this is fully understood, your brand’s identity can truly evolve.  Learn how developing a solid brand identity can help you reach your target audience, and build a community around your brand.


FEATURED SPEAKER: Dr. Delisia Matthews, Assistant Professor, Wilson College of Textiles Brand Management & Marketing

Dr. Delisia R. Matthews is an Assistant Professor in the department of Textile and Apparel, Technology and Management within the Wilson College of Textiles. She joined the department Fall, 2015.

Dr. Matthews’ prior academic appointment was with Louisiana State University (LSU) in the Textiles, Apparel Design, and Merchandising department, where she taught Consumer Behavior, Retail Merchandising, and Apparel Entrepreneurship from Fall, 2012 – Spring, 2015. Prior to joining academia, she worked eight years in the marketing research and retail industries for companies such as Procter & Gamble, Nordstrom, and Walmart Corporate Marketing. She frequently incorporates personal examples from her industry experiences within her class lectures. Dr. Matthews was selected as a university-level recipient for the 2017 Outstanding Teacher Award.

Dr. Matthews’ research focuses broadly on consumer behavior. She has investigated various aspects of consumer behavior in relation to apparel/retailing including brand equity, clothing rentals and swaps, eco-friendly apparel, fashion trucks, “Sneakerheads,” plus-size consumers, African-American consumers, and fashion consumer groups.